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AIRE Radio Networks Continues Artistas360 Momentum by signing J
Alvarez to its Artist Portfolio
AIRE Radio Networks Continues Artistas360 Momentum by signing J Alvarez
to its Artist Portfolio Artistas360 connects Latin artists with major
brands for innovative audio, digital and live music event marketing
partnerships.
AIRE Radio Networks, the largest minority certified audio network
announced today that reggaeton superstar, J Alvarez, is the latest
artist to join its newly created marketing partnership platform,
Artistas360. Artistas360 is designed to connect Latin artists, of all
music genres, with brands for the development and execution of
culturally relevant audio, digital and live music campaigns.
"Amplifying the Artistas360 portfolio with legendary and rising Latin
recording artists is a testament of our commitment to fuel Hispanics'
passion for music, said Elisa Torres, EVP, AIRE Radio Networks." "We are
proud to continue the momentum by working with J Alvarez and major
brands on the creation of compelling content and experiences that
connect fans to their favorite artists beyond the stage".
"SBS has played a significant role in the success of my music career and
I'm looking forward to our continued collaboration through Artistas360,
said J Alvarez, who has successfully released nine albums and chart-topping
hits such as reggaeton anthems La Pregunta and Hasta El Amanecer. "This
is a groundbreaking platform that offers artists and brands the
opportunity to supply the demand for more Latin music content and
experiences. It's an honor to be a part of it".
AIRE Radio Networks will lead the collaboration between J Alvarez and
brands who seek to connect with the coveted US Hispanic community. AIRE
will also develop and manage all Artistas360 marketing strategies across
Spanish Broadcasting System (SBS) radio stations, AIRE Radio Networks,
LaMusica digital platform and SBS Entertainment.
J Alvarez joins the Queen of Reggaeton, Ivy Queen as well as Zion &
Lennox as some of biggest names that represent the Urbano/Reggaeton
music genre within the Artistas360 portfolio.
Connecting brands with Latin artists and music fans happens here at SBS.
About J Alvarez
J Alvarez is recognized globally as one of the biggest artists who has
propelled the Latino Urbano music movement. He first invaded the music
scene back in 2012 with the release of his hits La Pregunta and Hasta El
Amanecer, which are notably recognized as anthems in the reggaetón music
genre. His lyrical cadence combined with his ability to fusion the sound
of his urban rhythm to any other genre is what makes him one of the most
distinguished artists on the charts. As a pioneer for reggaeton music, J
Alvarez has paved the way for many artists, which also explains his
large fan base over 22 million followers on social media. J Alvarez is a
Latin Grammy Award nominee and has successfully launched nine albums
which feature iconic Latin artists such as Carlos Vives, Daddy Yankee,
Silvestre Dangond and many more.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. owns and operates 17 radio stations
located in the top U.S. Hispanic markets of New York, Los Angeles,
Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish
Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin
Rhythmic format genres. SBS also operates AIRE Radio Networks, a
national radio platform which creates, distributes and markets leading
Spanish-language radio programming to over 250 affiliated stations
reaching 95% of the U.S. Hispanic audience. SBS also owns MegaTV, a
television operation with over-the-air, cable and satellite distribution
and affiliates throughout the U.S. and Puerto Rico. SBS also produces
live concerts and events and owns multiple bilingual websites, including
LaMusica, a mobile app providing content related to Latin music,
entertainment, news and culture. For more information, visit us online
at
www.spanishbroadcasting.com.
Invitamos a seguir a J Álvarez en sus redes sociales: Twitter (
click ) , Facebook (
click
) , Instagram (
click
) .
Publicado el 3 de
mrazo del 2020 Contacto:
info@guaumiauymas.com
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